This 17-page guide will teach you everything you need to know about sponsored crowdfunding and cause marketing and how your company can use it to enhance your CSR programs and improve your bottom line. What’s in this ebook? The landscape of corporate social responsibility and philanthropy is going through its first real digital disruption. Sponsored crowdfunding is changing the way …
Storytelling is the oldest communication form and it undoubtedly unites us all, regardless of culture or country. It is this communication around the shared human condition that spurs empathy and philanthropic action. Writing a compelling story that gets people to take action and donate to your cause may seem daunting, if you’ve ever told an anecdote that had your guests laughing at …
It’s easy to think of PR and crowdfunding as being integral to each other in terms of using PR to push for greater contributions, but crowdfunding is also a great tool for building earned PR buzz. Some clever organizations are starting to leverage their crowdfunding campaigns as stand alone PR activities – and it’s working. If you think about all of the stories in …
No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling. Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image. 64% of millennials use social media to address or engage with companies around …
When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t explore the other opportunities. Not …
You’ve heard about cause marketing. You’ve seen other nonprofits execute really exciting campaigns and you’ve watched them build momentum for their brand and raise more money with their partners. You see the value of implementing a cause marketing program for your nonprofit, but your colleagues and managers barely understand the term, let alone understand the value of cause marketing for …
In 2014, Startups Care raised $5948.95 and approximately 2 tonnes of food for the Greater Vancouver Food Bank. We’re excited to be back supporting them for another year to give back to the community we’re so fortunate to be a part of! In addition to collecting donations for the Food Bank, we are also supporting Startups Care by waiving all of our fees …
Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …
Human nature may be fundamentally altruistic, but even if we’re hardwired for giving charitably a little incentive can go a long way with even the most generous donors. No one is going to be disappointed to see their money double – especially when that money is going to a good cause and their impact is amplified. Offering to double up and dollar-match individual …
Since when has writing a cheque engaged anyone long term, beyond the transaction? In the grand scope of sponsorship, a general cash donation is the bare minimum form of participation, and doesn’t maximize the vast opportunity that sponsorship presents as part of your community engagement. Your job is far from done when the cheque is cashed and if you’re calling it quits there, …