Storytelling is the oldest communication form and it undoubtedly unites us all, regardless of culture or country. It is this communication around the shared human condition that spurs empathy and philanthropic action. Writing a compelling story that gets people to take action and donate to your cause may seem daunting, if you’ve ever told an anecdote that had your guests laughing at …
When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t explore the other opportunities. Not …