Millennials are subject to a lot of name-calling when it comes to entitlement, #selfies, and general selfishness as a generation. This extends to their philanthropic activities where the 18-34 year old demographic reportedly donate and volunteer less for charitable causes than any other age group. Or at least, this seems to be the case at first glance. However, millennials are …
No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling. Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image. 64% of millennials use social media to address or engage with companies around …
Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …
Community engagement programs are not new for celebrity athletes, teams, leagues, and sports influencers. What is new and exciting is the increased creativity and ambition of sports philanthropy. Tanks to this greater focus on sports as a vehicle for social change, sports philanthropy is now its own field of study at George Washington University Business School. GWU offers a program tailored to those who work in professional sports with …